FACEBOOK
What is Facebook?
Facebook is a social networking website
intended to connect friends, family, and business associates. It is the largest
of the networking sites, with the runner up being MySpace. It began as a college
networking website and has expanded to include anyone and everyone.
Facebook was founded by 2004 by Harvard student Mark Zuckerberg
and originally called the facebook. It was quickly successful on campus and
expanded beyond Harvard into other Ivy League schools. With the phenomenon
growing in popularity, Zuckerberg enlisted two other students, Duston Moskovitz
and Chris Hughes, to assist. Within months, the facebook became a nationwide
college networking website.
Zuckerberg and Moskovitz left Harvard to run thefacebook full time
shortly after taking the site national. In August of 2005, the facebook was
renamed Facebook, and the domain was purchased for a reported $200,000 US
Dollars (USD). At that time, it was only available to schools, universities,
organizations, and companies within English speaking countries, but has since
expanded to include anyone.
Facebook users create a profile page that shows their friends and
networks information about themselves. The choice to include a profile in a
network means that everyone withing that network can view the profile. The
profile typically includes the following: Information, Status, Friends, Friends
in Other Networks, Photos, Notes, Groups, and The Wall.
Users are able to
search for friends and acquaintances by e-mail address, school, university, or
just by typing in a name or location for search. When people become friends,
they are able to see all of each others' profiles including contact
information. E-mail notifications let users know when new friends have chosen
to add them to their list or when someone has sent a message to them within the
system.
A popular feature on Facebook is the ability to share photographs
uploaded from a phone, camera, or hard drive. As with other private
information, users have the option to allow only friends to see their pictures
or anyone. There is an unlimited amount of storage available, which is a major
advantage of Facebook's photograph sharing capabilities.
Groups can be created by users. These can include anything from
grade school connections to hobbies and interests. Groups can be public and available
to everyone or private, meaning only those invited can join and view
discussions. Similarly, the Events feature allows friends to organize parties,
concerts, and other get togethers in the real world. Users can also become fans
of everything such as people, organizations, television shows, movies, and
musicians.
There are countless applications available to add to a profile.
They range from a list of Top Friends to movie compatibility with others, and
maps of where users have traveled. These applications are created by
individuals outside of Facebook's employment who are known as Developers.
Users of Facebook can share news stories, video, and other files
with friends. Most news and video websites have buttons that can be clicked to
automatically share the story or video on a feed. The person sharing can make
comments about the shared item that their friends will see.
Personal notes can also be written and shared with friends. When
sharing an item, users can attach the item to their Wall for all to see, or can
tag individual people that they think would be most interested in seeing the
item. When a user is tagged, they receive an e-mail notification.
Facebook had a redesign in late 2008, intended to streamline the
website and make it easier to see what friends were doing. It has seen
outstanding growth since its inception and is poised to maintain its dominance
in social networking. In early 2009, Facebook users worldwide were nearly
double that of its older competitor MySpace.
Facebook Mobile
Facebook Mobile is a feature that allows a user to access Facebook from their cell phone through text messages, e-mails, downloaded applications or a web browser. Launched in 2007,
Facebook Mobile was designed to give Facebook users the ability to view and
update their pages on-the-go.
Status updates, wall posts,
and photo uploads can all be done through text and picture messaging, while
logging on to the Mobile web site from your phone's web browser allows you to
see friends' updates. Many smart phones also allow a user to download a
Facebook application, which comes equipped with many of the the same features
available on the standard web site. In May 2010, Facebook launched
"Facebook Zero," a mobile web site which would acquire no data fees,
on over 50 service providers around the world.
As of April 2012, Facebook had over 900 million
users, with some analysts predicting that the social media site would reach the
one billion user mark later in the year. In the US alone, there were 156
million members in the spring of 2012, with about 70% of all US. Internet users
having an account. In May 2011, people spent 53.5 billion minutes on Facebook.
More Facebook facts:
·
Growth of new
memberships has slowed in some countries, including the UK and US. Increased
growth is found in countries where social media participation has not yet
peaked, such as India.
·
In the spring of 2012,
Bangkok, Thailand had more Facebook users than any other city in the world,
with over 8.6 million accounts. New York was the top ranking US city, with over
3.4 million users.
·
Over 50% of employers in
the UK have banned Facebook from their office computers.
What Is Facebook Connect?
·
Facebook Connect was launched in December of
2008. This features allows Facebook users to connect their account with certain
applications and third-party websites, often without having to register
repeatedly in order to join each site; the user logs in using the Facebook
account. In addition to allowing the user to set privacy settings, it allows
for the posting of information from each site onto the individual's Facebook
page.
·
One
of the benefits of Facebook Connect is that, by gathering the information from
the profile, it allows for the user to skip the hassle of registering on a
different website each time. As long as the user is logged in on Facebook, the
site will recognize the user by that ID. Before integrating with the account,
the website will ask for the user's permission to connect as well as agreeing
to the terms of service.
·
To
adjust privacy settings for Facebook Connect, the user must do it through the
Facebook account under the “applications and websites” page. This allows users
to control what information is available to friends through the third-party
sites and applications. Users can choose to share with friends all of their
information, some of it or none at all.
· Third-party
websites and applications use Facebook Connect to read the users' friends list
and compare it to the users on their site that also use the feature. This is
useful for allowing users in common to have another way of discussing and
sharing their interests with each other. Depending on the site, users can get
reviews from people they know on specific products and places instead of random
reviews from strangers.
·
Instead
of the user manually posting individual bits of information to their Facebook
news feed, Facebook Connect automatically allows the posting of information
from the site onto the news feed. While it may seem essentially like the same
process, it eliminates quite a few steps. This allows the user to share
information easily and more seamlessly.
·
Facebook
Connect allows Facebook users on other websites to have real identities
attached to their accounts instead of it being anonymous, which creates a more
personal experience. When the user changes something on his or her profile, it
automatically changes on the third-party website or application as well. The
feature helps users connect with friends on a variety of websites without all
the extra steps in between.
What Are the Different
Types of Facebook Groups?
Facebook has
created a variety of ways for people to communicate and share similar
interests. One way to connect people with similar interests involve Facebook
groups, which are pages dedicated solely to one idea, entity, person, place, or
thing. Facebook groups can focus on anything the creator of the page wants to
focus on, and the group page can be customized by the creator to accomplish
certain goals or to simply facilitate discussion. Facebook groups have become a
marketing tool on the most successful social networking site in existence.
Some Facebook groups focus on a particular product, and the page
is therefore used as a marketing tool for a company or corporation. Such groups
often include updates on products, special offers, and general discussion about
the company. Promotional pictures, logos, and slogans are common on such pages,
as are links to external websites where group users can purchase products, find
more information, or access other facets of the company's brand.
Other Facebook groups are simply places where people with similar
interests can communicate. The group can be a broad category, such as
"rock music," or the name of a particular band. Fans of such music
can come together to network, become friends, discuss prominent themes within
the topic, and share photos, links, and other information.
The privacy settings on Facebook groups
are customizable. The pages can be made public or private, which allows the
creator to control who sees the content of the page. Most marketing pages, such
as pages of companies, artists, and businesses, are generally set to public so
that anyone with a Facebook account can join. Other groups, such as local
groups or organizations, a group of friends, or other personal pages, can be
set to private so that only those Facebook
users who have been invited to join the page can view the content.
Activists have also taken advantage of Facebook groups to mobilize
contingents of people for a variety of causes. Around election times, groups
urging people to vote are quite common; environmental causes have groups on
Facebook; political activists have taken advantage of the social networking
tool to encourage people to join the cause. Groups on Facebook are virtually
limitless, with causes and companies of all sorts taking advantage of the free
service that gives them access to an audience at no charge. Groups on Facebook
do not require much commitment from users, as they can join or leave a group
whenever they want.
How Does Facebook Work
network isn’t just something that will help
you connect with old flames, but it can also help you to connect with your
clients and your customers and share interesting content you find online. The
business world has changed as a result of Facebook, and that means you need to
catch up quickly in order to make the most of this tool.
The Inner
Workings of Facebook
Many
people don’t think much about, “How does Facebook work?” They just post
information, interact with other people, and enjoy themselves. But there is
more to it. Facebook operates by looking at the similar connections people
share. When you’re connected with Friend A, for example, and Friend B is
connected to you, Facebook will suggest that Friend A and Friend B also become
friends online. This networking helps to connect people all around the world.
Helping
Facebook to Work for You
Facebook
is a tool that allows you to connect with others in a variety of ways. At the
basic level, you will connect with other users via your email account. You will
be asked to enter in your email information (don’t worry – they don’t save this
information). This will bring up a list of people who are in your email
contacts. You can then choose to add these people as Facebook friends. The
other person will get a request from you to verify or to ignore your request.
This is how you get connected.
You
can also use the Friend Finder, which is to the right of the screen, and
Facebook will suggest people with whom you might want to be friends. You might
know these people, and you might not. They are chosen based on with whom you
have already connected.
Fun on
Facebook
You
can send notes to other friends, write on their walls, and play games with
other friends on your account. This allows you to create as interactive of a
relationship as possible. You can join groups, ‘like’ certain things, and also
customize your profile as well as read the profiles of others. Taking some time
to play with the many features on Facebook will help you to begin to create the
experience you want. You can use Facebook for purely social reasons, or you
might want to create a group page or a business fan page.
How
Facebook Can Work for Your Business
Facebook can also be an effective way to
inexpensively promote your home or small business, too. You can set up a Facebook page that promotes your business, and then
put a badge or link to your Facebook page on your LinkedIn profile, on your website and/or blog and
invite people to “like” (formerly, become a fan of) your Facebook business
page. (See the About Home
Business page for an example.)
Is it Time
to Put Facebook to Work for You?
Today,
getting onto Facebook will help you to become a part of a conversation that has
been taking place for the last few years. Many Facebook fanatics start and end
their day on Facebook. If you’ve been asking yourself, “How does Facebook
work?”, maybe it’s time to see for yourself. Get into the discussion and you
will find you are not only able to keep up with what's going on with your
family and friends, but meet new people, cultivate new contacts and find lots
of useful information you might not have otherwise found.
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